Abstract: A method for counting and tracking defined objects includes the step of receiving subset data with a data capturing device, wherein the subset data is associated with defined objects and includes a unique identifier, an entry time, an exit time, and location data for each defined object. The method further includes the steps of receiving subset data at a counting system, counting the defined objects, tracking the defined objects, associating a location of a defined object with a predefined area, and/or generating path data by plotting X and Y coordinates for the defined object within the predefined area at sequential time periods.

Abstract: A system for counting and tracking objects of interest within a predefined area with a sensor that captures object data and a data capturing device that receives subset data to produce reports that provide information related to a time, geographic, behavioral, or demographic dimension.