Abstract: A system and method for acquiring media content is disclosed. A capture platform may allow users to create customized templates for the automatic capture of web-based media, such as news. Captured content may be normalized for optimized access by a plurality of different device platforms, and may also be customized for individual users. One or more chained transformer plug-ins may be used to provide the customization.

Abstract: A system and method for acquiring media content is disclosed. A capture platform may allow users to create customized templates for the automatic capture of web-based media, such as news. Captured content may be normalized for optimized access by a plurality of different device platforms, and may also be customized for individual users. One or more chained transformer plug-ins may be used to provide the customization.

Abstract: A method and system for acquiring and transforming existing news content for display on multiple platforms and architectures. In one embodiment, capture templates are created to harvest the news content from disparate content sources on multiple platforms. The news data is extracted from the content sources using the created capture templates and a normalized data stream is generated therefrom. The normalized data stream is provided for display on the different type of platforms and may be cached for later transmission upon request.

Abstract: Systems, methods, and apparatus including computer program products are provided for determining advertisement effectiveness. In some implementations a method is provided. The method includes identifying a plurality of user events, where each user event is a tracked online activity or action and identifying information associated with each identified user event, the information including at least one of a time and a location of each user event. The method also includes associating each user event with an advertisement including relating each advertisement with times and locations of associated user events and determining advertisement effectiveness using the information from the identified plurality of user events.