Abstract: A method, apparatus, and computer program product are provided for specifying content of electronic mail messages using a mail markup language. A method may include receiving content for inclusion in an electronic mail message. The method may further include receiving an indication of a formatting for at least a portion of the content. The method may additionally include adding the received content to the electronic mail message. The method may also include specifying the format of the electronic mail message based at least in part upon the received indication of formatting using a plurality of tags in accordance with a mail markup language. Corresponding computer program products and apparatuses are also provided.