Abstract: The present invention provides systems and methods for administering discount and sample redemption programs for prescription and/or non-prescription drugs and other products sold in a pharmacy, and for providing patient education information, through optical discs or other portable memory devices, whether optical or not.

Abstract: Improved optical data cards 20, and compatibly-configured systems, methods, and software are useful in advertising, communications, and the completion of on-line and other electronically-processed transactions. Optical data cards 20 comprise optically readable data comprising unique card identifiers and seating devices configured for seating the cards 20 in an optical reading devices. When used in accordance with suitably-configured systems and processes, the cards 20 are useful, for example, in furthering secure electronic transactions in goods and services.