Abstract: Embodiments of the invention provide a billboard display method and system configured for at least partial, remote control by a viewing user using a messaging application. The viewing user can be a user positioned within a viewing distance and line of sight of the billboard and actually physically observing at least a portion of the billboard display by looking at or towards the billboard display. Further, the billboard information provided by the viewing user can be based on the viewing users observation of the billboard display and anything displayed on the billboard display. Some embodiments include a camera coupled to the billboard image server and positioned in a line of sight of at least a portion of the billboard display. The billboard information can be based on the viewing user viewing at least a portion of the billboard display via the at least one camera.