Abstract: A fountain toothbrush is provided including a bristle tufted end and a handle end and an elongated toothpaste reservoir also is provided including opposite ends selectively supportively engagable with the handle end of toothbrush. The handle of the toothbrush is equipped with a manually actuatable pump for pumping toothpaste from the handle end, through the handle and into a predetermined area between adjacent bristle tufts of the toothbrush. In a first position of the reservoir the pump is operable to withdraw toothpaste from the reservoir and pump the toothpaste to the bristle end of the brush and in a second position of the reservoir the latter is operable to receive a renewal supply of toothpaste from a collapsible toothpaste tube.