Abstract: In accordance with the teachings described herein, retail advertising systems and methods are provided for coordinating an advertising message with a product display. An advertising media device may be used for broadcasting recorded advertising messages about products in a retail environment. A product display may be used that is associated with a product on sale in the retail environment and that includes an associated wireless identification tag. A wireless identification system may be used that includes at least one antenna in the retail environment and that is configured to detect the wireless identification tag in the retail environment. An advertisement coordination system may be used that determines from the wireless identification system that the product display is located in the retail environment and in response causes the advertising media device to broadcast an advertising message related to the product display.

Abstract: In accordance with the teachings described herein, systems and methods are provided for measuring the effectiveness of an advertising display. A radio frequency identification (RFID) tag may be associated with an advertising display in a retail environment. One or more receivers may be used to receive an RFID signal from the RFID tag. One or more processors may be used to receive the RFID signal from the receivers to determine a time period during which the advertising display is located within the retail environment. The one or more processors may also receive sales data from the retail environment relating to an amount of sales of one or more products associated with the advertising display over the time period that the advertising display is located within the retail environment. The one or more processors may compare the sales data with one or more sets of control data to measure the effectiveness of the advertising display.

Abstract: A virus screening method includes steps of routine a call between a calling party and a called party of a telephone network, receiving computer data from a first party of the calling party and the called party, and detecting a virus in the computer data. In response to detecting the virus, a step of inhibiting communication of at least a portion the computer data to a second party of the calling party and the called party is performed. A virus screening system is also disclosed.