Abstract: An apparatus for extending the useful life of cut flowers and promoting a maximum bloom by supporting the head of the flower and preventing the head from drooping. Embodiments of the present invention include tubular structures for gripping the outer surface of the flower stem below the flower receptacle. A slot or slit is formed along the length of the tubular member. The slot widens to allow the stem to pass therethrough to the interior of the tubular member where the stem is snugly gripped. Also included is a cup-like structure adapted to hold and support the flower receptacle. The embodiments of the present invention may be economically fabricated and easily installed on cut flowers.