Abstract: A roadway reflector device to be embedded in a roadway but with the reflector element thereof projecting partly above the roadway surface, to be seen by oncoming motorists and used as a guide. The reflector element is elongated and of circular shape, in cross-section. When the reflector element, located in a roadway so that its lengthwise direction lies in a direction transverse to the direction of travel, is impacted by a horizontally directed force, that force causes the reflector element to rotate, and when impacted by a vertically downward force is pushed downwardly into the housing for the device against a compressible means, which on removal of the downwardly directed force returns to its original vertical location. Thus, the potentially damaging effects of these impacting forces is nullified, leaving the reflective device undamaged.