Abstract: Disclosed is an improved device for dispensing individual labels slightly adherent to a roll of tape in end-to-end relation. The tape issues from a one piece container via a passage underlying the container cover and through a tubular passage extending through a guard flange along the container sidewall beneath the cover flange whereby manipulation of the tape in dispensing a label cannot open the cover. Before entering the tubular passage the tape makes a sharp bend over a protruding lip on the top edge of the container sidewall which initiates and peels the leading label from the tape and presents the advance end for grasping between the operator's fingers.