Abstract: An internet based betting and advertising platform where players can place bets on various forms of events, including sport events, social events, stock market, television events as long as the outcome of the event can be determined by searching the internet. Players are provided play money each time they login. Players are exposed to an advertisement. At the end of a predetermined time frame, within specific area code subsets, or break points, whoever has the most play money will be awarded with a prize provided by a sponsor.