Abstract: Fishing lures include a paddle-shaped plane member affixed to, or formed or carved on, a top or body surface thereof. The plane member permits the fishing lure to mimic the natural swimming patterns of vertically fleeing/escaping prey fish targeted by predatory fishes. The plane member includes first and second side surfaces, and top and bottom surfaces. An end portion may include a rounded profile. The fishing lure is operable to perform a cast into a body of water where it is allowed to sink to a desired depth. Then, upon retrieval or rod sweep, swim upwardly and then allowed to sink again. This process may be repeated until a predator fish strikes at the lure. An angle between the lure body and a bottom surface of the plane member may be in the range of 10-90 degrees relative to a horizontal plane extending lengthwise through the lure body.