Abstract: A system and method is disclosed for providing subscription-based products to a merchant's customers which are managed by a third party provider. The merchant sells a subscription-based product to a customer and sends customer information for that customer to the provider. The provider creates a subscription program account for the customer and periodically sends instructions to the merchant for servicing the customer's account. Any instructions, such as an instruction to bill the customer for the subscription, may be branded by the merchant before being sent to the customer so that the provider is unseen by the customer. Dynamic offers for products or services may be created for a customer based on a predetermined set of factors.