Abstract: In accordance with the present invention, an improved shoelace ornamental apparatus is provided having a first substantially permanent apparatus attached to the tip of the shoelace and the ornamental device with an attachment means designed to engage the first permanent apparatus. The attachment means preferable consists of a screw means, but alternately can consist of a magnetic or press-fit means, snap clip or other retaining means. The body of the shoelace ornamental apparatus can be shaped as desired, such as the shape of an object or the face of a cartoon character. Accordingly, it is an object of the invention to provide a lace decorating device which can be readily applied to and removed from the tip or ends of a shoelace. Another object of the invention is to provide a lace decorating device that permits the manufacture in a variety of shapes and configurations and readily interchangeably mounted on the tip of the shoelaces.