Abstract: A promotional article for insertion into a carton containing beverage bottles or cans. The article comprises a premium attached to a tray-like member which is provided with means to engage and be borne by one, but preferably more, of the bottles or cans to accurately position the premium within the carton without distorting any wall thereof. The invention also provides a promotional package comprising the article and beverage-filled bottles or cans in a carton and a method of producing same.