Abstract: The apparatus and methods of the present invention implement an advertising model whereby the Affiliate ID used by an advertising network to normally credit the Affiliate whose site an advertisement is displayed on is instead substituted for the Affiliate ID of a different Affiliate in exchange for physical and tangible compensation (e.g., monetary remuneration) or some other type of non-monetary compensation (e.g., credit, recognition, etc.). In at least one preferred embodiment of the present invention, the advertising-related referral revenue or similar compensation normally paid to a number of disparate Affiliates by one or more advertising networks is aggregated and channeled to a single third party, such as a charity.