Abstract: A primer coated, oriented polyester film material is provided wherein the primer is applied in an aqueous medium comprising a water dispersible copolyester consisting essentially of the condensation product of components A, B, C, and D or their polyester forming equivalents as follows:(A) about 60 to 75 mole percent of terephthalic acid;(B) about 15 to 25 mole percent of at least one dicarboxylic acid of the formula HOOC(CH.sub.2).sub.n COOH, wherein n ranges from about 1-11;(C) greater than from about 6 up to about 15 mole percent of at least one sulfomonomer containing an alkali metal sulfonate group attached to a dicarboxylic aromatic nucleus, and(D) stoichiometric quantities, i.e., about 100 mole percent of at least one aliphatic or cycloaliphatic alkylene glycol copolymerizable therewith having about from 2 to 11 carbon atoms.The copolyester priming layer may be applied to the polyester film at any suitable stage during manufacture of the film, i.e., before or during the stretching operations.