Abstract: Conductive, flowable, emollient compositions and electrostatic methods for their application e.g., to tissue, are disclosed. Compositions of the invention include emollient(s) and conductivity modifiers. Emollient-compatible phosphates and succinates are particularly preferred families of conductivity modifiers. In methods of the invention conductive emollient composition of the invention are preferably applied to tissue substrates, particularly facial tissue substrates, and particularly in a commercial tissue-making process. Electrostatic spray processes are utilized to obtain surprisingly uniform application of conductive emollient to tissue with minimal overspray or spray path overlap.