Abstract: An originating network, such as an originating wireless communication network, selectively performs multimedia content transcoding of outgoing multimedia messages as a function of the corresponding destination network addresses. More particular, in an exemplary embodiment, the originating network includes or has access to one or more databases that are accessed to determine whether transcoding is desired. Such information may comprise a listing of destination addresses, e.g., email addresses, or particular domain identifiers, for which transcoding is desired. Moreover, such information can indicate whether default or specific transcoding formats should be used. With this approach, the originating network can transcode all, or selected multimedia content, e.g., audio, video, etc., into one or more coding formats that known or expected to be compatible with the coding formats used by the targeted destination networks.

Abstract: The present invention provides a method, apparatus and system for processing a multimedia message wherein a multimedia message is received (1202) and it is determined whether the multimedia message should be processed using a customized process (1204). If the multimedia message should be processed with the customized process, the present invention retrieves one or more customized processing instructions from a database (1208) and processes the multimedia message using the one or more customized processing instructions (1210). If, however, the multimedia message should not be processed using the customized process, the present invention processes the multimedia message using a standard process (1206). This method can be implemented using hardware or a computer program embodied on a computer readable medium wherein each block represents a code segment.

Abstract: The present invention provides a method, apparatus and system for processing a multimedia message wherein a multimedia message is received (1202) and it is determined whether the multimedia message should be processed using a customized process (1204). If the multimedia message should be processed with the customized process, the present invention retrieves one or more customized processing instructions from a database (1208) and processes the multimedia message using the one or more customized processing instructions (1210). If, however, the multimedia message should not be processed using the customized process, the present invention processes the multimedia message using a standard process (1206). This method can be implemented using hardware or a computer program embodied on a computer readable medium wherein each block represents a code segment.