Abstract: A method, product and system for automatic fraud engagement adjustment. The method comprises, based on monitoring of engagements and conversions, determining a segment-specific estimated quality score of a traffic segment; determining an observation-based pair-specific quality score for the traffic segment and for a specific campaign; and automatically performing mitigating fraudulent engagements in the traffic segment by reducing, in real-time, a reward for engagements in the traffic segment with respect to the specific campaign, whereby aggregative reward mitigates rewards for fraudulent engagements without specifically identifying which engagements are fraudulent.

Abstract: A method, product and system are provided for determining estimated quality scores in digital content distribution systems. The method comprises, based on monitoring of engagements and conversions, determining a segment-specific estimated quality score of a given traffic; determining an observation-based pair-specific quality score for the given traffic and for a specific campaign; and determining, based on the segment-specific estimated quality score and based on the observation-based pair-specific quality score, a pair-specific estimated quality score of the specific campaign for the given traffic segment indicating an estimated quality score of the specific campaign when presented in the given traffic segment.

Abstract: A method, product and system are provided for determining estimated quality scores in digital content distribution systems. The method comprises, based on monitoring of engagements and conversions, determining a segment-specific estimated quality score of a given traffic; determining an observation-based pair-specific quality score for the given traffic and for a specific campaign; and determining, based on the segment-specific estimated quality score and based on the observation-based pair-specific quality score, a pair-specific estimated quality score of the specific campaign for the given traffic segment indicating an estimated quality score of the specific campaign when presented in the given traffic segment.

Abstract: The presently disclosed subject matter includes a computer-implemented method and system of automatically generating quality scores in a content distribution system; the content distribution system enables the presentation of (digital) content on a display device of computer devices that enable users to engage with the presented content. The quality scores enable to detect and mitigate intent-less (e.g. fraudulent or low quality) user engagements with the user interface in the content distribution system. According to one example, the presently disclosed subject matter enables identification and mitigation of cyber theft in the form of engagement fraud in the content distribution system.

Abstract: The presently disclosed subject matter includes a computer-implemented method and system of automatically generating quality scores in a content distribution system; the content distribution system enables the presentation of (digital) content on a display device of computer devices that enable users to engage with the presented content. The quality scores enable to detect and mitigate intent-less (e.g. fraudulent or low quality) user engagements with the user interface in the content distribution system. According to one example, the presently disclosed subject matter enables identification and mitigation of cyber theft in the form of engagement fraud in the content distribution system.