Patents by Inventor Eileen Cook

Eileen Cook has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Reach and frequency estimator
    Patent number: 10979754
    Abstract: Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.
    Type: Grant
    Filed: September 7, 2018
    Date of Patent: April 13, 2021
    Assignee: CSC Holdings, LLC
    Inventors: Nandhita Karunanithi, Colleen Moraghan, Dale Thomas, Eileen Cook, Paul Haddad, Wael Sabra
  • System and method for reach and frequency estimator
    Patent number: 10075756
    Abstract: Embodiments utilize viewership data collected via a set top box (STB) at individual households (HHs) to enable a network operator to recommend ad spots to customers based on a percentage of HHs that are likely to view the ad spots (e.g., the % of HHs reached by the ad spots), and/or based on the average number of times (e.g., average frequency) that the reached HHs are likely to view the ad spot. Embodiments compile the available network/daypart ad spots per broadcast week, and determine a number of ad spots for each network/daypart that satisfy a reached threshold of HHs, and/or satisfies the minimum frequency threshold.
    Type: Grant
    Filed: June 3, 2016
    Date of Patent: September 11, 2018
    Assignee: CSC Holdings, LLC
    Inventors: Nandhita Karunanithi, Colleen Moraghan, Dale Thomas, Eileen Cook, Paul Haddad, Wael Sabra