Abstract: A system and method for gathering and analyzing electronic records. The method comprises collecting user value statements, determining personal product differentiation (PPD) scores based on the user value statements, collecting experiences related to a user reaction to a product, analyzing the collected experiences based on the PPDs, and generating at least a recommendation of a preferred product for the user.

Abstract: A computer implemented system and method of determining pharmaceutical asset market potential is disclosed. The system and method comprising: collecting asset information of a proposed pharmaceutical asset; determining a therapeutic category of the proposed pharmaceutical asset; determining an unmet need for proposed pharmaceutical asset by evaluating a plurality of Customer Value Statements (CVS) based on the therapeutic category. Also disclosed, the system and method computes a differentiation score based on the plurality of CVS and comparing a strength of the proposed pharmaceutical asset against existing competitor data in the therapeutic category and computes a Real/Win/Worth (RWW) score to determine the probability of success of the proposed pharmaceutical asset in the therapeutic category based, in part, on the differentiation score; and CVS.