Abstract: A digital advertising method in a cellular telephone having three types of advertisements. One is an N type for broadcasting advertisements from a central exchange to relay stations at specific times. Another is emergency notification as a warning message or image data from a local government and is transmitted to affected areas. In both cases, data is broadcast without a communication being established to a receiver. One to one type calls are an ordinary person to person call. The receiver selects categories and types of advertisements. The advertisement content includes advertising data, advertiser's inquiry telephone number, data, and web site address. The contents are stored in memory of the cellular telephone. The stored advertisements are replayed on a screen of the cellular telephone by pushing predetermined function keys. The contents may be downloaded from a web site, replayed the screen of the cellular telephone and on home audio/video devices.

Abstract: The present invention is to use a displaying screen of a cellular telephone as a digital advertising method to provide various kinds of advertisement data. Emergency information is included in the classified advertisements. The contents of advertisements include transferred advertising data as well as advertiser's inquiry telephone number, data, and web site address, which will be able to re-dial and access to the web site automatically and buy a product or service if wished. The digital advertising contents are stored in a memory installed in the cellular telephone. The stored advertisement contents are replayed on the screen of the cellular telephone by pushing predetermined function keys. The contents downloaded by a link from a web site are replayed not only on the screen of the cellular telephone, but also on home audio/video devices.