Abstract: An objection identification system includes a virtual object database (DB) in which a plurality of virtual objects is stored and a target virtual object. The virtual objects includes an attribute data set including an attribute value of a real object and a service data set including a service data related to the real object. The target virtual object determining part receives a real object identification data of a target real object previewed by a terminal to compute an attribute value of the target real object, and determines a virtual object having an attribute value matched to an attribute value of the computed target real object of plural virtual objects stored in the virtual object DB as a target virtual object. In this case, a service data included in the service data set of the determined target virtual object by the target virtual object determining part is transmitted to the terminal.