Patents by Inventor Ekaterina Rogers

Ekaterina Rogers has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Advertisement effectiveness measurements
    Patent number: 10108979
    Abstract: A dashboard to integrate gadgets and present data output from the gadgets in an integrated user interface. The gadgets dynamically collect information about an advertisement or an ad campaign associated with the advertisement as the information is collected from various sources during the ad campaign, each of some of the gadgets processing collected information and outputting the processed information in real time.
    Type: Grant
    Filed: April 30, 2015
    Date of Patent: October 23, 2018
    Assignee: Google LLC
    Inventors: Matthew A. Shulman, Diane Lambert, Peter Kellis Kamvysselis, Ekaterina Rogers
  • UTILIZING HEURISTIC BIDDING TO DETERMINE INVENTORY BID LANDSCAPE OF AN ACTIVE REAL-TIME DISPLAY CAMPAIGN
    Publication number: 20150363835
    Abstract: Systems and methods for determining a bid landscape for a content placement campaign are provided. A system identifies, for a content placement provider, serving parameters that define an inventory of content serving opportunities. The system creates bid buckets that have bid ranges. The system identifies a portion of the inventory to participate in bid discovery. The system selects, for each opportunity identified to participate, a bid value from within a bid bucket of the bid buckets. The bid value is provided as a bid for an auction to serve content in the opportunity. The system stores, for each of the identified content serving opportunities, the selected bid value and a result of the auction in which the selected bid value was provided as a bid. The system then determines an impression rate for each identified bid bucket and generates, from the determined impression rates, a bid landscape for the inventory.
    Type: Application
    Filed: January 16, 2014
    Publication date: December 17, 2015
    Applicant: GOOGLE INC.
    Inventors: Mohammad Roshan Ali Khan, Matthew Campbell Cary, Saptarshi Bhattacharya, Ekaterina Rogers
  • ADVERTISEMENT EFFECTIVENESS MEASUREMENT
    Publication number: 20150235261
    Abstract: A dashboard to integrate gadgets and present data output from the gadgets in an integrated user interface. The gadgets dynamically collect information about an advertisement or an ad campaign associated with the advertisement as the information is collected from various sources during the ad campaign, each of some of the gadgets processing collected information and outputting the processed information in real time.
    Type: Application
    Filed: April 30, 2015
    Publication date: August 20, 2015
    Inventors: Matthew A. Shulman, Diane Lambert, Peter Kellis Kamvysselis, Ekaterina Rogers
  • ADVERTISEMENT EFFECTIVENESS MEASUREMENT
    Publication number: 20150095145
    Abstract: A dashboard to integrate gadgets and present data output from the gadgets in an integrated user interface. The gadgets dynamically collect information about an advertisement or an ad campaign associated with the advertisement as the information is collected from various sources during the ad campaign, each of some of the gadgets processing collected information and outputting the processed information in real time.
    Type: Application
    Filed: March 25, 2009
    Publication date: April 2, 2015
    Inventors: Matthew A. Shulman, Diane Lambert, Peter Kellis Kamvysselis, Ekaterina Rogers