Patents by Inventor Elber Carneiro
Elber Carneiro has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 11961125Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: March 30, 2023Date of Patent: April 16, 2024Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20230237533Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: March 30, 2023Publication date: July 27, 2023Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Patent number: 11645678Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: June 29, 2022Date of Patent: May 9, 2023Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20220327578Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: June 29, 2022Publication date: October 13, 2022Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Patent number: 11410202Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: September 25, 2020Date of Patent: August 9, 2022Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Patent number: 10922724Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: GrantFiled: August 31, 2018Date of Patent: February 16, 2021Assignee: Yieldmo, Inc.Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20210012387Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: September 25, 2020Publication date: January 14, 2021Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail, David Cohen
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Publication number: 20190087867Abstract: One variation of a method for quantifying user engagement includes: serving a digital advertisement to a mobile device; recording a first proportion of pixels of the digital advertisement rendered on a display of the mobile device during a first sampling period; recording a second proportion of pixels of the digital advertisement rendered on the display of the mobile device during a second sampling period offset in time from the first sampling period; calculating a cumulative pixel exposure of the digital advertisement at the mobile device based on a combination of a first product of the first proportion of pixels and a duration of the first sampling period and a second product of the second proportion of pixels and a duration of the second sampling period; and storing the cumulative pixel exposure as an engagement metric for a user consuming the digital advertisement at the mobile device.Type: ApplicationFiled: August 31, 2018Publication date: March 21, 2019Inventors: Michael Yavonditte, David Sebag, Indu Narayan, Rahul Rao, Elber Carneiro, Nook Harquail