Abstract: The invention relates to a safety collar or similar device for pets comprising one or more elongated attachments extended in a direction transverse to the length direction of the collar, which are of highly reflective material. The attachments are light in weight and of such a length, shape and reflectively that they are readily visible by reflected light on the neck of an animal whose hair tends to cover the collar or basic device. The attachments may be of any desired number, and are disclosed in numerous shapes and forms.