Abstract: A liquid personal cleansing composition comprising: (a) from about 5% to about 60% by weight of water-soluble surfactant selected from anionic, nonionic and amphoteric surfactants and mixtures thereof; and (b) from about 0.01% to about 10% by weight of a hydrophobically modified nonionic cellulose ether selected from C.sub.14 -C.sub.18 alkyl and alkenyl modified, hydroxyethyl cellulose ethers having a degree of nonionic substitution in the range of from about 2.2 to about 2.8 and a degree of hydrophobic substitution in the range of from about 0.4% to about 0.6% by weight; and (c) water, and wherein the composition displays a shear stress of about 150 Pa at a shear rate in the range from about 400 s.sup.-1 to about 600 s.sup.-1 at 25.degree. C. The products demonstrate excellent in-use efficacy benefits including mildness, a moisturised skin feel, good rinsibility and good product stability.

Abstract: A liquid personal cleansing composition comprising: a) from about 5% to about 60% by weight of water-soluble surfactant selected from anionic, nonionic and amphoteric surfactants and mixtures thereof; b) from about 0.01% to about 10% by weight of a hydrophobically modified nonionic cellulose ether selected from C.sub.10 -C.sub.24 alkyl and alkenyl modified methyl, hydroxyethyl and hydroxypropyl cellulose ethers having a degree of nonionic substitution in the range of from about 1.8 to about 4 and a degree of hydrophobic substitution in the range of from about 0.1% to about 1% by weight; c) from about 0% to about 10% by weight of a water-soluble polyol; d) from about 0.01% to about 5% by weight of cationic polymeric skin conditioning agent; and e) water, and wherein the composition displays a shear stress of about 150 Pa at a shear rate in the range from about 100 s.sup.-1 to about 600 s.sup.-1 at 25.degree. C.