Abstract: Various systems and methods for evaluating event importance are described herein. A system for evaluating event importance includes a processor subsystem; and a memory coupled to the processor subsystem, the memory including instructions, which when executed by the processor subsystem, cause the processor subsystem to: access data related to a prior event attended by a user; access data related to an upcoming event; and use the data related to the prior event and the data related to the upcoming event in a machine learning subsystem to determine an importance score of the upcoming event.