Abstract: Method, system, and software product for displaying advertising media on the lockscreens of handheld computerized devices, such as smartphones. The invention comprises an advertising software app, and corresponding advertising internet server software. Merchants and other advertisers can transmit ads, along with corresponding ad display schedule information, and target ad recipient demographic information, to the server. The smartphone app software can collect user data, forward it to the server, and obtain from the server corresponding ad images that are displayed on the smartphone's lockscreen. The system may optionally keep track of usage and compensate smartphone users accordingly. Smartphone users, on seeing an ad of interest, can either use the ad image directly, transmit the ad image to a recipient, or jump to a web address corresponding to an ad associated URL. The method essentially allows a smartphone user to rent out his smartphone lockscreen as if it was a personal billboard.

Abstract: Method, system, and software product for displaying advertising media on the lockscreens of handheld computerized devices, such as smartphones. The invention comprises an advertising software app, and corresponding advertising internet server software. Merchants and other advertisers can transmit ads, along with corresponding ad display schedule information, and target ad recipient demographic information, to the server. The smartphone app software can collect user data, forward it to the server, and obtain from the server corresponding ad images that are displayed on the smartphone's lockscreen. The system may optionally keep track of usage and compensate smartphone users accordingly. Smartphone users, on seeing an ad of interest, can either use the ad image directly, transmit the ad image to a recipient, or jump to a web address corresponding to an ad associated URL. The method essentially allows a smartphone user to rent out his smartphone lockscreen as if it was a personal billboard.