Abstract: A method and a system for establishing communication between an object (200), a user device (100) and a service device (300). The method comprises the steps of transmitting a communication request signal to an object identifier (210) associated with said object (200); and receiving a response signal from said object identifier (210). The response signal includes an identification of said object (200) and information describing a communication capability of said object (200). Further in the method, the communication between the object (200) and the user device (100) is established using this communication capability. Further in the method, a service request signal is transmitted to said service device (300). The service request signal includes information representing an identity of the user device (100) or an identity of the object (200). The service request results in the service device (300) transmitting a service provision signal to the user device (100) or the object (200).