Abstract: Methods, computer-readable media, and apparatuses evaluate the productivity of a work effort and determine the potential productivity improvement for completing the work effort. The work effort is baselined, and the potential productivity improvement may be assessed by presenting evaluation questions organized by categories. The potential productivity improvement is then applied to an estimating model to obtain an estimated effort for completing the work effort. The actual effort measure is then obtained from a time capture system and compared to the estimated effort in order to generate an indicator that is indicative of the comparison. The baselining of the work effort may be repeated at a subsequent time by obtaining an updated estimated effort from the estimating model and an updated actual effort measure form the time capture system and then comparing them to determine whether the productivity objective has been achieved at the subsequent time.