Abstract: Guides are provided for use in applying eye makeup. Guide comprises flat pliable member having an upper edge and a lower edge extending away from an end and meeting at a point, and inner and outer surfaces. An adhesive having a weak to moderate bonding strength can be provided on the inner surface. A set of guides may be provided for use with the right and left eyes. Guide(s) may be adhered to a peel-away backing. Guide(s) can be adhered to skin so that the upper edge is positioned adjacent to the lower eyelid and extends from later corner of the eye to a lateral aspect of a corresponding eyebrow. Guide(s) can be adhered to the skin so that the upper edge is positioned adjacent to the upper eyelid. After application of makeup, guide(s) can be removed from the skin and re-adhered to the backing or discarded.