Patents by Inventor Ellen M. Boerger

Ellen M. Boerger has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Method for customer segmentation with applications to electronic commerce
    Patent number: 6862574
    Abstract: The customer segmentation software according to the present invention automatically finds or creates profiles of prototypical customers in a large e-commerce database. The software matches all existing customer data in the database to one or more of the prototypical customers. The resulting customer segmentation is an effective summarization of the database and is useful for a range of business applications. Applications of the customer segmentation system include the development of customized web sites, the creation of targeted promotional offers and the prediction of consumer behavior.
    Type: Grant
    Filed: July 27, 2000
    Date of Patent: March 1, 2005
    Assignee: NCR Corporation
    Inventors: Sreedhar Srikant, Ellen M. Boerger, Scott W. Cunningham