Abstract: A sleeve label for application to the peripheral exterior of an article such as a gas cylinder, including a flexible label sleeve having a circumference and a central axis, and first and second portions parallel to its axis and extending the length of the label sleeve; an elongated, stiff strip having first and second edges extending the length of the strip, and having an inner face and an outer face; the first sleeve portion being attached to the strip to extend from and be flexible about the first edge of the strip, and the second sleeve portion being attached to the strip to extend from the inner face at a location intermediate the edges of the strip; the strip being on the exterior of the label sleeve, with the second edge of the strip and the outer face of the strip being exposed; the strip being pivotable about its first edge to flex the sleeve at and about the first edge of the strip to turn the outer face of the strip inwardly against the label sleeve and simultaneously pull a segment of the sleeve ou