Abstract: A frozen food package display rack for use on the wire grille shelves of frozen food cases, with wires running from side to side is preferably of metal and formed of a flat planar bottom plate resting on the shelf, a flat planar support plate upstanding at an angle of about eighty degrees from the front edge of the bottom plate, and at least two side by side punched out tabs in the bottom plate, which underlie one of the wires of the shelf and prevent rearward movement, but permit forward movement. The packages are supported in shingled formation, leaning against the support plate, so that the front is readable for impulse buying and the packages and rack can be bodily moved forward in the case by a special hook. The support plate and the tabs each extend in planes parallel to the wires of the grilled shelf of the case.