Abstract: A social media website which allocates points to participants for a variety of activities by either the participant or by others, who may be other participants. Allocation of points results in rankings of participants, wherein higher ranked participants are allocated more opportunities for accumulating advertising revenue. Ads placed throughout the system's various pages may have their potential conversion value ascribed to designated groups or persons, as the ranked participant desires. Retained revenues may be used by a participant to purchase goods from participating vendors.

Abstract: A social media website which allocates points to participants for a variety of activities by either the participant or by others, who may be other participants. Allocation of points results in rankings of participants, wherein higher ranked participants are allocated more opportunities for accumulating advertising revenue. Ads placed throughout the system's various pages may have their potential conversion value ascribed to designated groups or persons, as the ranked participant desires. Retained revenues may be used by a participant to purchase goods from participating vendors.

Abstract: A social media website which allows for a first member user to designate a proxy for actions taken on a social media website. The proxy may like or dislike posts on the social media website, or may choose to follow another member when that member posts, or take other actions, including the routing of advertising revenue, which then would also be taken on behalf of the first member. The proxy could accumulate a significant number of members who have authorized the proxy, and thus a proxy could have significant impact on trends and other aspects of social media tracking.

Abstract: A social media website which allocates points to participants for a variety of activities by either the participant or by others, who may be other participants. Allocation of points results in rankings of participants, wherein higher ranked participants are allocated more opportunities for accumulating advertising revenue. Ads placed throughout the system's various pages may have their potential conversion value ascribed to designated groups or persons, as the ranked participant desires. Retained revenues may be used by a participant to purchase goods from participating vendors.