Abstract: Creation of a widget for presenting a key indicator is initiated based on a selection over first displayed data. The selection is made over a portion of the first displayed data. A current data context for the first displayed data and the made selection is determined. Based on the current data context, a list of widget types available for creation of a widget for the key indicator is suggested. For the elements from the list of widget types, an advice is built to include a list of widget descriptors. An interaction is made to select a widget descriptor from the advice. According to the selected widget descriptor, a widget is created that embeds a query that extracts a portion of the current data context in order to present relevant widget data for the key indicator within the widget.