Abstract: Technology for providing reporting options specific for a market or a common user attribute is disclosed herein. A computer server of a social networking system determines multiple community standards for a group of users of a social networking system, wherein the group of users have a common user attribute such as a common market. The computer server receives a request for reporting a content object in the social networking system from a user among the group of users. The computer server determines multiple reporting options based on the community standards, and transmits the reporting options to the user in response to the request.