Abstract: A social networking service initiates a custom resolution process when a receiving user indicates objection to a message posted by a posting user. In embodiments, the networking service provides interfaces to the receiving user to obtain information about the user's intended goal, and to elicit information from the user about the context of the user's objection. The networking service analyzes the received information to determine an emotional context associated with the objection. Based on the emotional context and also based on additional social context information associated with the two users, the networking service presents customized resolution options to the receiving user.