Abstract: A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.

Abstract: A method of delivering targeted on-line advertising to an end user of a computer network system comprises creating an advertisement campaign having a plurality of dimensions associated therewith, obtaining end user data based upon engagement of the end user with the network system, profiling advertisement content available on the network system to identify specific items of advertisement content that are compatible with the advertising campaign, for each item of compatible advertisement content, utilizing the end user data and metrics associated with the plurality of dimensions associated with the advertisement campaign to develop an effectiveness measurement, and utilizing the effectiveness measurements to select at least one item of compatible advertisement content for display to the end user.

Abstract: Methods are provided for displaying advertising content to a user in an on-line environment using ad metadata. In accordance with a general embodiment, a set of brand rules is created for the display of brand advertising content in the on-line environment. Similarly, a set of general advertising rules is created for the display of advertising content in the on-line environment. One or more interactive processes are displayed to the user, with each interactive process being designed to obtain user information and/or user attributes from the user. A personalized knowledge base is created for the user based upon the user information and/or user attributes obtained from the user. The personalized knowledge base is then utilized to display content to the user that includes advertising content that is in compliance with both the brand rules and the general advertising rules.

Abstract: A story-based approach is used to display information to a user in an online environment in a way that is easy to navigate and appealing to the user. Content of the story can be selected and organized for the user based on information and attributes obtained for the user, through style tests or other interactive processes created to be fun for the user. The user can flip through chapters and subchapters in a way that allows the user to control the amount and relevance of content presented. The content can be designed and arranged in a way that has more visual style than has been seen online, providing a more pleasurable visual magazine or catalog experience, wherein all content displayed to the user is selected based upon information for that user.