Abstract: The invention concerns a device (4) for the controlled delivery of a product (P), such as liquids and/or creamy substances and/or flowable substances within a container (1), in such a way that in the delivery position the product (P) column to be delivered is in a raised position with respect to said device (4), said container (1) being comprised of a material, said material being deformable by squeezing and able to energetically returning to its original shape, once the squeezing action is interrupted, and being provided with a neck (15), being further eventually provided a cap element (2), coupled with said neck (15), and provided with an outlet opening (3) for the product to be delivered toward said device (4), said controlled delivery device (4) being characterised in that it comprises means for the controlled delivery of the product, said means for the controlled delivery comprising a first inner conduct (5), communicating (3) inside the container, a second inversion conduct (7), communicating (6) with s