Abstract: According to the embodiments of the present disclosure, a method, an apparatus, a device, a storage medium and a program product for object determination are provided. The method includes: recalling, from a set of objects, a plurality of candidate objects for a target promoter, the promoter being capable of publishing a guidance content for guiding a user to acquire a corresponding object; determining, based on a first feature of the target promoter and second features of the plurality of candidate objects, priority levels of the plurality of candidate objects; and determining, based on the priority levels, a target object for the target promoter from the plurality of candidate objects.

Abstract: According to the embodiments of the present disclosure, a method, an apparatus, a device, a storage medium and a program product for object determination are provided. The method includes: recalling, from a set of objects, a plurality of candidate objects for a target promoter, the promoter being capable of publishing a guidance content for guiding a user to acquire a corresponding object; determining, based on a first feature of the target promoter and second features of the plurality of candidate objects, priority levels of the plurality of candidate objects; and determining, based on the priority levels, a target object for the target promoter from the plurality of candidate objects.

Abstract: According to the embodiments of the present disclosure, a method, an apparatus, a device, a storage medium and a program product for promoter determination are provided. The method includes: recalling, from a set of promoters, a plurality of candidate promoters for a target provider, the target provider being capable of providing at least one object available to a user, the plurality of candidate promoters being capable of publishing guidance contents for guiding a user to acquire a corresponding object; determining, based on a first feature of the target provider and second features of the plurality of candidate promoters, priority levels of the plurality of candidate promoters; and determining, based on the priority levels, a target promoter for the target provider from the plurality of candidate promoters.