Abstract: A drinking straw holder is described for retaining a straw within a drinking container having a rim and an interior for holding a liquid. The holder comprises a body having a first retaining member adapted to fit over an edge of the drinking container and a second retaining member adapted to hold the straw within the interior of the drinking container. A display surface extends from the body for positioning external to the drinking container to display information or advertising material and the like. The holder is formed as a unitary, compact body that is ready to use without additional assembly or folding steps. The holder is easy to attach to the rim of a drinking container and allows for ready insertion of a drinking straw.