Abstract: An online gaming system provides a double wager with various compensation payouts for a player's win in a primary game. The double wager is selectively offered to the player based on eligibility requirements related to a marketing segment associated with the player. The double wager is a fair (or better than fair) bet for the player, but in cases where the player loses the double wager, a compensation payout is offered. The particular compensation payout offered, and the parameters of the compensation payout, are determined based on a number of factors, again based on the player's segment as well as a random selection mechanism.

Abstract: An online gaming system provides a double wager with various compensation payouts for a player's win in a primary game. The double wager is selectively offered to the player based on eligibility requirements related to a marketing segment associated with the player. The double wager is a fair (or better than fair) bet for the player, but in cases where the player loses the double wager, a compensation payout is offered. The particular compensation payout offered, and the parameters of the compensation payout, are determined based on a number of factors, again based on the player's segment as well as a random selection mechanism.