Abstract: A system, method, and computer program product are provided for altering an experience of a user, based on information associated with a party to a communication associated with the user. In use, a communication associated with a user is identified. Additionally, at least one other party to the communication is identified. Further, information associated with the at least one other party is collected. Further still, an experience of the user is altered, based on the information.

Abstract: A system, method, and computer program product are provided for simulating a scenario based on information associated with a new campaign and stored event information. In operation, event information associated with one or more events is stored. The stored information may be related to the event parameters and the optional matches it provided. Additionally, an index is generated utilizing the stored event information. Furthermore, information associated with a new campaign is mapped to the stored event information utilizing the index. The mapping process may go beyond the exact match mechanism and expands the campaign parameters in a similar way to the actual search behavior. Still yet, a scenario is simulated based on the mapped information associated with the new campaign and the stored event information.

Abstract: A method for improving web search results based on analysis of users' offline activities that are related to their online search. Web search results, including local search results, for a user may be improved by monitoring the actions of users when not interacting with the web search engine. By monitoring “offline” activities (e.g., telephone calls) and matching a person participating in an activity (e.g., the person making a telephone call) to a search engine user, a set of preferences for a given user may be determined, which may be used to select and sort web search results for that user. Preference data for one user may be used to select and sort web search results for other users, including those for which the search engine does not have preference data.

Abstract: A method for improving web search results based on analysis of users' offline activities that are related to their online search. Web search results, including local search results, for a user may be improved by monitoring the actions of users when not interacting with the web search engine. By monitoring “offline” activities (e.g., telephone calls) and matching a person participating in an activity (e.g., the person making a telephone call) to a search engine user, a set of preferences for a given user may be determined, which may be used to select and sort web search results for that user. Preference data for one user may be used to select and sort web search results for other users, including those for which the search engine does not have preference data.