Abstract: A snow board system for measuring and displaying parametric data such as speed and distance during and after snow boarding. The snow board system includes a board member having a cavity and designed for gliding over a snow covered surface, a pair of binding assemblies designed for securing the board member to the feet of the user, a sensor device designed for determining instantaneous velocity of the board member and positioned in the cavity of the board member, and a display assembly for displaying information determined by and derived from the sensor device.