Abstract: A system for generating a product subgroup map for a product adjacency group is disclosed. In one example, a user interface is configured for presenting data on product subgroups and receiving user inputs for user-editable mapping criteria for mapping the product subgroups in the product adjacency group. The user interface has options for editing and assigning priority values to the user-editable mapping criteria. The system generates a combined set of mapping criteria for the user-selected product subgroups based on the user-edited mapping criteria and non-user-editable mapping criteria, including a persistence criterion that prioritizes persisting product subgroup mapping positions from a previous product subgroup map. The system generates a product subgroup map based on the combined set of mapping criteria for the user-selected product subgroups and a set of physical store layout data for at least one store, and provides a graphical output of the product subgroup map.

Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: A method, and system for targeted marketing of goods or services to specific customers is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: Business intelligence techniques and well-understood sales processes and techniques are utilized to allow the operator of an interactive sales medium, e.g., a web seller, call center operator, intelligent vending machine operator, etc., to gather information pertaining to a user of the web site from as many sources as possible, including from the user's input at the “touch-point” (the PC, kiosk, PDF connected to the Web; an ATM; an intelligent vending machine). Content is selected and displayed that, in a less-than-apparent manner, elicits information from the user regarding his/her proclivities, purchasing habits, demographics, etc., and this information is combined with other data from other sources (call-center records, survey information, store purchases, etc.).

Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.

Abstract: A dynamic content management method, system, and computer program product by which interactive content is analyzed and scrutinized on a “real time” basis as users interact with the content presentation is disclosed. This is accomplished by, among other things, utilizing a rules engine or other known selection processor to facilitate dynamic decision making, whereby the selection processor “qualifies” the user for membership in a particular content-testing campaign; content (e.g., an offer or particular web design elements) to be presented to the user is selected and delivered; and the selection of the content, the failure to select the content, and the possible outcome of selecting the content is recorded in an operational database for that user so that it may be used to modify the content presented to that user in the future.

Abstract: A method, and system for increasing the efficiency of customer contact strategies is disclosed. Customers are analyzed based upon historical criteria; a promotional plan (a group of promotion events implemented or to be implemented over a particular time period) is analyzed to determine the effect of each promotion event on the other promotion events in the promotional plan; and, based on this analysis, the optimal promotion stream (a specific subset of the promotional plan to be sent to customers or a group of similar customers) is determined so as to maximize the ROI of the promotional plan as a whole.