Abstract: The systems, methods, and apparatuses of the present disclosure transform unique data characteristics about individual users of social networks into a series of output scores based on predefined rules. Input data is collected from multiple data sources, including social networks, third party sources of information, and internal data sources. The input data is combined to create a profile of an individual. The profile is assigned a score which may be passed to social gifting applications to provide them with a way to reward users with high profile scores that reflect positive gifting activities and to penalize users with low profile scores that reflect negative gifting activities.

Abstract: The systems, methods, and apparatuses of the present disclosure transform unique data characteristics about individual users of social networks into a series of output scores based on predefined rules. Input data is collected from multiple data sources, including social networks, third party sources of information, and internal data sources. The input data is combined to create a profile of an individual. The profile is assigned a score which may be passed to social gifting applications to provide them with a way to reward users with high profile scores that reflect positive gifting activities and to penalize users with low profile scores that reflect negative gifting activities.