Abstract: A computer-implemented game resident on a device has a game logic module for controlling operation of the game to create sensory output for presentation to a player. One or more inputs responsive to an external environment provide external input data. An effect generator modifies the sensory output determined by the game logic based on the external input data independently of the game logic module. The sensory data could be the video output, the audio output or both. For example, if the external input relates to ambient light level, the effect generator might dim the display and quieten the audio output.

Abstract: A data analytics system for a video game where a player interacts with the video game through an avatar representing his own persona within a virtual environment. A data gathering module associated with the game for gathers data about the behavior of the avatar under the control of the player in response to virtual situations presented to the player within the game. An analytics module for analyzes the data collected by the data gathering module data to identify a player profile based on the gathered data relating to the behavior of the avatar under the control of the player. A game modifying module modifies the virtual environment based on the identified profile of the player or a group of players.